SpectraFlora Pty Ltd – PRIVACY POLICY
ABN | 11 644 051 454
This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us, offline or online, including through our website (www.spectraflora.com). In this Privacy Policy we, us or our means SpectraFlora Pty Ltd (ABN 11 644 051 454).
Personal Information
The types of personal information we may collect about you include:
Identity Data: Your name and images of you.
Contact Data: Email address, mailing address, street address, and/or telephone number.
Financial Data: Credit card details and/or other payment details.
Demographic & Preference Data: Postcode, preferences, opinions, and information provided through customer surveys.
Transaction Data: Details of products and services we have provided to you or that you have enquired about.
Technical & Usage Data: Browser session and geo-location data, device and network information, statistics on page views, acquisition sources, search queries, and browsing behavior.
Interaction Data: Information about your access and use of our Site, including through the use of Internet cookies, communications with our Site, browser type, and operating system.
We may collect these types of personal information directly from you or from third parties.
Collection and Use of Personal Information
We collect, hold, use, and disclose personal information for the following purposes:
To enable access to our Site, associated applications, and social media platforms.
To contact and communicate with you.
For internal record keeping and administrative purposes.
For analytics, market research, and business development to improve our services.
To run competitions or offer additional benefits.
For advertising and marketing, including promotional information about our products and third-party information of interest.
To comply with legal obligations and resolve disputes.
Automated Decision-Making and Profiling
We use automated systems, including Google AI and machine learning algorithms, to analyse your interaction with our Site. This information helps us assist in making decisions regarding the types of advertising and content you see to ensure it is relevant to your interests. While these automated processes do not have legal or similarly significant effects on you, they allow us to provide a more tailored experience. You can manage your preferences via our cookie banner or browser settings.
Disclosure of Personal Information to Third Parties
We may disclose personal information to:
Service Providers: IT, data storage, web-hosting, marketing/advertising providers (including Google and Meta), and professional advisors.
Internal Parties: Our employees, contractors, and related entities.
Legal Authorities: Courts, regulatory authorities, and law enforcement as required by law or for debt recovery.
Business Transfers: Potential agents or partners in the event of a business sale or asset transfer.
Data Processors: Third parties that collect and process data, such as Google Analytics.
Some of these third parties may store or access data outside of Australia. We take reasonable steps to ensure these recipients protect your information in accordance with the Australian Privacy Principles.
Sensitive Information
Sensitive information (e.g., racial origin, religion, sexual orientation, health data) is afforded a higher level of protection. We do not collect, hold, use, or disclose sensitive information.
Your Rights and Control
Choice and Consent: By providing personal information, you understand we will handle it in accordance with this policy.
Restrict: You may choose to restrict the collection of your data. If you previously agreed to direct marketing, you may change your mind at any time.
Access: You may request details of the personal information we hold about you.
Correction: We will take reasonable steps to correct any information found to be inaccurate or out of date.
Complaints: If you believe we have breached the Australian Privacy Principles, please contact us with full details. We will investigate and respond in writing.
Unsubscribe: You may opt-out of our email database or marketing communications at any time using the opt-out facilities provided in the communication.
Cookies and Web Beacons
We use cookies to store your preferences and monitor visitor behaviour. These allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns.
Opt-Out of Google Ads: You can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings.
General Opt-Out: You can opt out of third-party vendor use of cookies by visiting the Network Advertising Initiative opt-out page.
Storage and Security
We are committed to ensuring your information is secure and have put in place physical, electronic, and managerial procedures to safeguard data. However, the transmission of information over the Internet is at your own risk; we cannot guarantee absolute security.
Amendments
We may vary this Privacy Policy at any time by publishing the amended version on our Site. We recommend checking the Site regularly.
Contact Us: SpectraFlora Pty Ltd Email: listen@spectraflora.com
Last Update: 18 April 2026